Periodic Articles to Help You Navigate the Ski and Bike World
Happy fall everyone! It's been a VERY busy summer for us. We loaded ourselves up with tons of projects, trips, upgrades, revamped programs for the shop, and new TUNING MACHINE INSTALLATION (sorry, I'm still excited about that). Amazingly, we've been pretty successful in getting the majority of them completed. One of the most time consuming of these projects is this, our new website.
Our poor website has been through the wringer more than once. Our first iteration served us well, but we chose to move our domain and server usage to another provider in hopes of building our online retail presence. Unfortunately, we weren't able to dedicate the time we needed to in order to grow that side of the business. We didn't have the time because our in-store traffic and business has grown by leaps and bounds keeping us ridiculously busy. Not a bad problem to have, but it derailed our progress on the web store.
What we did find in our small venture into e-retail, was that the fitting process for winter sports equipment really does require face-to-face interaction to be done properly. We spent, what we felt, was too much time on phone calls which took away from the time we were able to spend with our customers here in the store. We love helping our customers, phone or in-store, don't get us wrong. The failure in this was our fault in not anticipating that need. Because of this, we decided to shut down the web store and concentrate on our growing in-store business.
In shutting down the web store, it became very apparent that our website host was not allowing us to do the things with our site that we'd like. We were very limited in our ability to make changes, keep our customers updated on new happenings, and create new pages, etc. For all of these reasons and more, in late summer we chose to return to our previous domain host and site platform. Since then, I've spent a ton of hours rebuilding pages, updating information, and adding new things...like a blog page.
That leads me to the reason for this post. What's coming in this blog? My plan is to offer up advice, tips, tricks, help, and reviews that can assist in navigating your way through the ski and bike world. These articles will certainly be framed from my point of view and how I see things, not only as a skier, but as a boot fitter, ski tech, bike tech, and ski shop/business owner. Even though my wife wouldn't agree, I think I've got some info to share. Feel free to comment, suggest topics, ask questions, prove me wrong, etc. I'm humble...I've been married for 19 years. Looking forward to it.
Patrick Ross is President and Owner of Tygart Mountain Sports. He holds BA degrees in Secondary Education Social Studies, History, and Political Science from the University of Pittsburgh, and a Masters of History from Indiana University of Pennsylvania. He's been an avid skier since early childhood and has more than 18 yrs experience in the ski industry.